Shine Technologies pivots to become an opt-in consumer service called Rainbow and launches first ad campaign

In what amounts to one of the more major pivots in the digital sector, Shine Technologies – a company entrenched in the ongoing adblocking debate – is to rebrand as Rainbow. It will cease its carte blanche adblocking services to mobile operators and begin generating revenue from the media industry, as it moves offer “a better ad experience for consumers”. 
Billing itself “the guardian of the consumer experience”, Rainbow will offer those in the