Sharpening the focus: Xigen directors discuss their evolving roles

When full-service creative digital agency Xigen appointed three new directors at the end of June, the agency’s founder and managing director Mark Fitzsimmons and studio director James Pruden were given the opportunity to realign their own roles within the business. The Drum Network recently caught up with both to discuss their immediate plans, the continuing popularity of the one-stop-shop agency model and the current marketing priorities of large clients.
 
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