Seven West Media combines its DSP & SSP to enhance its programmatic muscle for premium long-form video

Seven West Media has combined its data management platform (DMP) and its supply side platform (SSP) for its broadcast video on demand inventory (BVOD)
The Australian-based media company hopes that by integrating its DMP and SSP, which is provided by Lotame and Telaria respectively, it will deliver enhanced programmatic advertising solutions to advertisers across its long-form premium video inventory.
The decision to combine both its DMP and SSP is part of Seven’s investment