Seven steps to picking perfect clients

Most days in an agency you will hear someone bemoan ‘they are a nightmare’, followed by a frustrated ‘why can’t they just X’. They are talking about a client and in this sentence, X equals ‘behave like we want them to’.
The frustration for agencies is that clients are the one thing we can’t do without, but also the one thing we cannot control. So what would make a perfect client?
In our eyes, the attributes we like to see include:
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