Seven data-driven marketing predictions for 2017

Data and analytics have become indispensable for marketers during 2016, yet most of us would agree that we’ve barely scratched the surface of what’s possible. 
Here are seven data-driven marketing trends that I predict for 2017:
Marketers will adopt advanced marketing attribution to optimise marketing
Improving marketing attribution has been high on our client’s agenda lately. Now, and in the upcoming year, measuring attribution will be done at an advanced level and market