Segmentations and strategies: how TV audience mix analysis can help service launch

Are you a Content Connoisseur, a Broadcast Binger, or, perhaps, a TV Traditionalist? At Ampere, we divide consumers into one of five types of TV viewer to help simplify some of our analysis. The segments are based not on the TV services people choose, but on their attitudes towards things like technology, social media and content. Different countries have different mixes of each of the segments, by looking at the behaviour of different segments and the mix, we can get an idea of what strategies