Secret Marketer: Nothing makes you stand out more as a marketer than the willingness to be accountable

I often get asked about the secret of a successful career in marketing. In my experience, having worked with plenty of up-and-coming young marketers in different countries, there is no secret; more of an insight that initially appears quite obvious and even somewhat glib when you say it. The key ingredient of a successful career is accountability.
We have all encountered situations in our marketing world where the outcome, the situation or the experience could have been much bette