Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success

Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to stick to the plan and not run off to do their own thing?
These are the challenges we face as marketers, and I’m facing them as I prepare for this year’s SKO. Working in a process-driven env