Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine

It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning.
No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates giving you predictions on what will happen next year. The internet is awash with headlines about what you should look out, whether it is marketing trends, stock prices or even o