Secret Marketer: Agile thinking encourages experimentation and leads to better marketing ideas

Famed management guru Peter Drucker said: “There are two things that make money in a business: marketing and innovation. Everything else is a cost.” Whatever way you look at it, innovation is associated with ideas, and good ideas are hard to find. Even the best ones face an uncertain path to success.
Understanding innovation is important to me, as my company is undergoing a rethink on our products and the wider customer offering. We have woken up to the fact that we ne