Seat UK win puts JJ in the driving seat

Seat UK, in collaboration with Group 1 Automotive, has appointed integrated marketing agency JJ to support its first ever European retail store at intu Lakeside Shopping Centre, Essex.
JJ’s brief is focused on increasing the number of test drive bookings at the new store and, ultimately, delivering sales. JJ will initially work on a multi-channel acquisition campaign, targeting people in and around the intu Lakeside area. This will include a Sky AdSmart campaign, paid social activity and a