Search: The key word for CMOs of the future

Nearly everything about the customer experience is changing because of digitalisation —including the role of the CMO. Evolving technology means there are more touch points between brands and customers than ever before and the purchase decision path has consequently become more complex. To make the most of this opportunity, the CMO today must become the master of the end to end customer experience journey.
A study of 350 chief executives from Calabrio revealed customer experience is more im