Search now accounts for 21.9% of all ad spend with display budgets suffering as a result

Advertisers across the world are spending more than one-fifth of their ad dollars on search ads with growth in the sector coming at the cost of online display, according to research which also suggests that a fifth of US advertisers have now fully moved their programmatic buying in-house.
In its latest monthly Global Ad Trends report, Warc claimed that the total search advertising market will amount to $100.5bn in 2018, representing a rise of 11% year-over-year, with mobile accoun