Scientists suggest there may be some truth to ‘the Lynx Effect’ advertising slogan after all

For years, men’s brand Lynx advertised itself on the premise that a spray of its deodorant could make even the most average of Joes become irresistible to women.
And while its campaigns may have seemed far-fetched, scientists are now suggesting that there may indeed be some truth to the marketing hype after all.
The Sunday Times, no less, today reports that “scientists have discovered that a splash of a well-chosen fragrance instantly lifts a less attractive man’s sex appeal se