Science-based beauty brand NERD gets new strategy and design to cut through ‘crowded’ sector

Skincare brand NERD has implemented a new brand strategy and design to ‘demystify and clarify’ its science-based proposition and cut through the noise of the crowded beauty sector.
The brand works by leveraging the properties of the human microbiome and uses technology that allows NERD to collect skin microbiome profiles from its customers to create personalised skincare products. 
Despite its unique offering, NERD didn't feel that its current brand was reflective