Scandal surge cements brand safety as the top advertising concern for marketers

Brand safety remains the number one advertising concern for marketers following a 25% increase in the number of violations in the past year, which have served to thrust the long-standing issue back into the media spotlight.
 
Analysis pf the present challenges facing marketers as well as the future evolution of media content on the web found that fake news and unverified content has created an online minefield for advertisers to navigate.
 
This is compounded by an 800% increase in ad