Savvy Snapchatters need not apply? The skills marketers are really looking for

Do you know your Snapchat from your Salesforce Engage? Can you make a VR compatible ad?
It’s hard to keep up, and the continuous evolution of technologies, platforms and digital channels is creating a nationwide skills gap in marketing. Nothing new so far.
What is becoming increasingly clear, however, is that employers are addressing the issue by targeting more junior professionals with specific technical skills. The downside of this approach is that core marketing skills, such as analytic