SAS, KLM, IBM, and Finnair on using AI and augmented reality to disrupt airline experiences

The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses.
On day three of the show, The Drum spoke with Rachel Zeeman, senior consultant, Apple and IBM partnership at IBM, Liesbeth Oudkerk, VP of digital transformation at KLM, Tero Valkiala, head of digital at Finnair, Ashraf Hoseini, manager of mobile solutions/EFB admin at SAS, and Klaus Eggert Hansen, air-purser and performance supporter at S