San Miguel charges £17 to take part in experiential marketing activity

Premium beer brand San Miguel this week ran an ‘experiment’ in a pop up space in London to allow consumers to find out if they valued possessions or experiences more. 
The experiment was part of the #FindYourRich campaign and will soon be hosted in Manchester and Edinburgh, costing participants £17 per ticket. 
The space hosted a bar selling a number of San Miguel variants, which would be recommended to those attending following their involvement in a number of s