Samsung’s top mobile marketer on being ‘human first’, premium partnerships and competing with Apple

Samsung is presently the world’s top smartphone maker, by units sold, by some distance. Figures out last week reveal that around 15 million of its latest high-end handset, the Galaxy S7, will have been sold in the second quarter of 2016, up from 10 million in the first quarter. The company’s overall operating profit is the best in two years with a forecast of $7bn (£5.4bn) in Q2, up 17% from the same period last year, while analysts predicted an operating profit of $3.45bn (&po