Samsung’s CMO on why ‘not being tech savvy’ is an advantage

It may seem odd that marketing a company at the forefront of driving innovation through technology is overseen by a self-confessed “analogue” marketer. However, according to Samsung Electronics’ global CMO YH Lee this is a distinct advantage.
Lee says her background in consumer goods at L’Oréal and UniIever helps her take a more customer-orientated view at a company that has arguably become more focused on product. She is happy to ask the “stupid questions&rd