Samsung, VW, Wells Fargo and Chipotle are brands in buzz crisis

It comes as no surprise that the recent news about Samsung’s Galaxy Note 7 catching on fire hasn’t been good for the electronics manufacturer. According to the YouGov BrandIndex, which tracks the buzz or net sentiment generated across all media – advertising, news, social, word-of-mouth – Samsung’s rating took a long dive off a sheer cliff.
Samsung’s hasn’t fallen alone recently, however, being joined in its plunge by VW, Wells Fargo and Chipotle. Consum