Samsung teases plan for content and advertising on smart TVs

Personalised content and targeted ads could play a bigger role in how Samsung positions its smart TVs in the battle with smaller screens to dominate the connected home.
Samsung's rationale is that if the way people watch television is changing then picture quality is no longer going to be enough to convince them that they still need to own a big screen. Falling TV demand backs this up, with overall sales in the US tipped to slump 3% from $108bn in 2016 to $105bn this year, according to the Consu