03-10-2018 16:33 via thedrum.com

Samsung reimagines iconic nudes to promote its modern masterpieces

Samsung has reinvented classic masterpieces with an outdoor marketing campaign promoting its QuickDrive washing machine. The electronics giant is attempting to show its appliances, like iconic statues, are built to last.  
With a fresh take on gender politics, the campaign references Samsung’s new research that found out that 75% of men have little or no idea how to operate the domestic appliances they have at home. What better way to visualise this than reimagining two famous ma
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