11-10-2016 16:17 via marketingweek.com

Samsung looks to head off long-term brand damage as it scraps Galaxy Note 7

Samsung has ended production of the Galaxy Note 7 as it looks to head of long-term damage to its brand after reports that replacements sent out to customers due to safety issues also caught fire.
A number of the devices were reported to have overheated, caught fire or exploded, with some airlines warning customers they would not be able to travel with the devices due to safety concerns. Samsung was forced to issue a global recall of the phones in September but replacement phones were also r
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