Samsung focuses Smart TV OS and remote updates on content discovery

Smart TV manufacturers have steadily been moving away from developing unique operating systems, opting more and more to partner with companies like Roku and Google.
But Samsung has held out, and on top of this, the company is building out advanced TV ad products to capitalize on its position as the category leader.
Announced at CES, Samsung is combining two of its most popular features: the Smart Hub platform, which enables viewers to access multiple types of content via a central hub, and One R