Samsung CMOs on the importance of solving business problems, staying human & Cannes Lions

The annual Cannes Lions International Festival of Creativity returns on 18 June and it represents a great venue for Samsung to listen and learn from other global brands that may take on an entirely different creative approach to their business, its global chief marketing officer tells The Drum.
Lee Younghee, who is the Korean conglomerate’s first top female executive, adds that the festival also represents an opportunity for an Asian brand like Samsung to hear first-hand from the creative