Samba TV secures $7.5m investment from Liberty Global

International cable company Liberty Global has invested $7.5m in Samba TV, a data and analytics firm that uses integrated TV data from multiple sources to help advertisers and broadcasters understand the viewership habits of today’s consumers.
According to Samba TV, the funding will be used to expand the San Francisco-based company’s TV audience platform footprint and “bring essential TV insights making audiences more addressable and measurable for agencies, brands and broadcas