Salesforce inks deal to acquire Datorama for a reported $800m

Salesforce has agreed to acquire Datorama for a reported $800m in a bid to further insights available to brands via its marketing could in the latest round of M&A in the adtech and martech sector. 
The purchase amount was not officially disclosed, but local media reports citing sources familiar with the deal  claim that Israel-based Datorama will sell for $800m as Salesforce attempts to ramp-up competition with rival marketing cloud providers such as Adobe and Oracle.