Sainsbury’s taps celebrities to front #fooddancing social campaign

Sainsbury’s has worked with creative agency Gravity Road to inject some celebrity status into its #fooddancing campaign, marking the supermarket's return to celebrity-fronted ads after a six-year hiatus.
The new films see a collection of athletes and TV stars dancing as they cook to the tune ‘Food Dancing (Yum Yum Yum)’ by UK artist MysDiggi, written for the campaign.
The films are fronted by Olympians Tom Daley and Ellie Simmons, Bake Off winner Selasi Gbormittah and Strictly