Sainsbury’s sweetens Nectar rewards with app and card refresh

Sainsbury’s is looking to sweeten its Nectar loyalty card with a voluntary trial overhaul of its loyalty scheme kicking off in the Isle of Wight from 12 April, ahead of a potential nationwide rollout.
Instead of earning points directly on each pound spent the onus will be on shoppers to choose specific offers that they wish to earn, a process that will be eased through the concurrent launch of a new app and card.
This will enable the supermarket giant to target individual offers based on h