Sainsbury’s Nectar card trial is a start – but it’s not enough to win me over

Sainsbury’s Nectar card scheme has always been less than generous when compared to its closest counterparts; Nectar points are arguably harder to earn and worth less than the likes of Tesco Clubcard. It is no bad thing, therefore, that Sainsbury’s has decided to trial a shake-up of the scheme, particularly as its competitors such as Tesco, Lidl and Waitrose have all revamped their loyalty schemes in the last few months.
In an age where shoppers have a wealth of resources at their fin