Sainsbury’s marketer says ‘diversity doesn’t happen by accident’ as it signs up to Digify UK programme

Sainsbury’s has become one of the first brand partners for Digify, a bespoke internship programme designed to encourage young people from BAME groups to enter the industry.
This year, the retailer will the lead the programme which will see a number of agencies on its roster also get involved, including Weiden + Kennedy, Gravity Road and Seven.
Digify UK launched in 2015 as a unique collaboration between youth marketing agency Livity, the Marketing Agencies Association and Google. It sought