Sainsbury’s counting down the hours to sunset in DOOH campaign

Sainsbury’s has rolled out digital billboards that mark the sunset to put the brand front of mind during the longer summer days.
Playing on the public’s love of the summer, the digital out of home campaign sees billboards count the hours until the sun will set, using real time data fed to the placements.
The ‘Weeknight BBQ is Living Well’ campaign from PHD will target evening rail commuters hoping to make Sainsbury’s the defacto summer retailer, across the UK’