Sainsbury’s buys Nectar for £60m

Sainsbury’s has bought Nectar for £60m in a strategic drive to ensure it knows its customers “better than anyone else”.
The acquisition will see Sainsbury’s take over the UK business of Nectar owner Aimia. That includes all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.
“One of our strategic aims is to know our customers better than anyone else and obviously having owners