Sainsbury’s, John Lewis and M&S: The Top 10 YouTube ads for 2016

1. Sainsbury’s – The Greatest Gift It comes as little surprise that Sainsbury’s festive campaign has been voted 2016’s number one YouTube ad, having been announced as the platform’s most popular Christmas ad just last month. This year the supermarket moved away from CGI Mog and instead focused on stop-animation puppet Dave, who wants to spend as much time with his family as possible over the festive period, so decides to clone himself. With 17,291,872 views in