Saffola records rap song to help people combat junk food cravings

Marico's Saffola is aiming to distract people from unhealthy food cravings via a rap song introducing its active slimming Nutri-Shake.
The campaign conceptualised by WATConsult has also launched a site to help people maintain their diet by avoiding junk food cravings. 
The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ and also healthy alternative recipes are available on the microsite.
Rajiv Din