S4C appoints Yard to provide strategic data services

S4C, the national Welsh language broadcaster, has appointed technical marketing agency Yard is to provide technical and strategic digital data services.
The initial project will cover configuration and implementation of the Google suite, including Google Analytics and Tag Manager. Additionally, Yard will provide S4C with a data framework, support and training services.
The objective is to assist S4C in improving their understanding of customer demographics, user profiles and website performance