Ryanair’s key brand metrics nosedive following cancellation crisis

Nine days ago, Ryanair revealed it would be cancelling more than 2,000 flights, affecting some 315,000 passengers, after admitting it “messed up” over its pilots’ holiday roster.
The Irish airline has offered these customers refunds or alternative flights and says 97% of those affected have now been dealt a full refund or alternative flight, with the remaining 3% yet to get in contact.
Yet many of these customers will still lose out financially on other holiday costs including