Ryanair: We’re nice but only nice enough

Ryanair says it is “nice enough” to customers but that having the lowest prices is still paramount in the air travel market.
“We’re nice but only nice enough. Having the lowest costs wins. What has benefited us is we are re-adding things rather than taking them away,” says Kenny Jacobs, chief marketing officer at Ryanair, referring to British Airways recently cutting legroom on its flights.
Jacobs says it is much more difficult to take something good away than it is