Ryan Reynolds, 'performance marketer' joins Peak Games ‘first-ever' mobile ad campaign

Mobile game developer Peak Games has launched what they call the first ‘celebrity-driven’ performance marketing campaign starring Ryan Reynolds.
“For the first time in advertising history,” a statement said, “the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each video through deep analytical knowledge.”
TBWA\Chiat\Day used nine unique scripts for a total