Russell Parsons: The modern marketing leaders might not be who you think

A week rarely goes by without hearing that ‘this is the best time to be a marketer’. Justification for such claims usually centres on the depth and breadth of responsibility the modern marketer enjoys.
A marketer now drives the technology, purpose and customer agenda of a business, it is often said. And when they are not leading the charge in these areas, they are working with HR on driving culture change and IT on digital transformation.
It is with this in mind we have decided to l