Russell Parsons: Remember, marketers are always at the mercy of their customers

For two days every autumn, my colleagues and I decamp to Tobacco Dock in London for The Festival of Marketing, a two-day celebration of all things marketing.
Apart from the chance to meet so many of you, it is a fantastic opportunity to hear the brightest and the best in marketing share their experience and considerable wisdom. This year we had Unilever’s Keith Weed on how analogue marketers can succeed in a digital age and L’Oreal’s Hugh Pile explaining how to buy the in