Russell Parsons: Marketing will be as vital in 40 years as it is today

Although I wasn’t yet of school age in 1978, I am not going out on a limb to say the business world was very different to the one we inhabit today.
Despite the advances of the 1960s, it was a world still recovering from post-war austerity and defined by an accepted order of doing business.
As the 1970s drew to a close, the free-market economics, privatisation, creeping globalisation, technology leaps and sector consolidation that only a few