Russell Parsons: It’s time to market marketing

“Marketing seems to be the in thing. It’s regarded as the centre of all the activity in a company and graduates think it’s an exciting and glamorous job.“
This is a reflection on the huge volumes of applications for the handful of marketing positions at Cadbury, from a 1982 Marketing Week article on the state of the job market for graduates.
Written at the dawn of Margaret Thatcher’s deregulated, commerce-led economic revolution, it paints a picture of an employers&