Russell Parsons: It may feel chaotic, but its a good time to be a marketer

“Bonkers” was how one marketer recently described 2016 to me. As seismic, serious and shocking as events have been, there is no better way to sum up 2016.
From David Bowie to Leonard Cohen, from Leicester City to Portugal, from Brexit to Donald Trump, I have lost count of the number of times I have delivered a piece of news and was met with a quizzical, then resigned, “really?”.
As the year draws to a close it is incumbent upon us to try and make some sense of it all, whi