Rubicon’s Project Awesome offers an alternative to ad blocking

Rubicon Project, which says it operates an advertising marketplace that reaches more than one billion consumers across one million websites and 20,000 apps, announced the private beta launch of Project Awesome, a product it says puts consumers in control of their digital advertising experiences.
Project Awesome was built in Rubicon's innovation lab, The Garage, and is designed to “deliver a less arduous, more intuitive and engaging way for users to provide feedback on ads,”