Rubicon Project tops Q1 expectations despite low cost model declines
Rubicon Project posted revenues of $24.9m for the first quarter, exceeding its earlier predicted figure of $23m, although the sum represented a drop of 46% year-over-year, demonstrating the scale of the task ahead as the sell-side operation transitions to a no buyer fee model.
Other positive signs include ad spend on the platform increasing 10% year-over-year to $211m with its take rate standing at 11.8% for the quarter, which it expects to maintain in the second quarter or the year, but its net
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