Rubicon Project to close ‘intent marketing’ division, close Toronto office, amid ongoing layoffs

Rubicon Project is to cease providing intent marketing services and will close its Toronto, Canada office, instead opting for a partnership with fellow adtech outfit IgnitionOne, after the services division, which it forked out $122m for in 2015 by way of its Chango purchase, failed to meet expectations. 
An SEC filing dated today (January 18) from Rubicon Project, confirmed the closure, claimed the intent marketing solution generated approximately $41m in GAAP revenue and $19m in