Rubicon Project is slashing take rates and embracing header bidding to engineer its turnaround

A week after the after the announcement of its purchase of nToggle, Rubicon Project published financial results with revenue falling to $42.9m, resulting in a $11.6m loss during the second quarter, with chief executive Michael Barrett using the subsequent earnings call to reveal his turnaround strategy.
Although its revenues are falling and losses continue to deepen, Rubicon Project's Barrett and chief financial officer David Day (both of whom took up their current roles in the first quarte